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The Truth About NFT Marketing Jobs in 2022

 Recently Reviewed   on 8 September 2022
Feature image for the blog post "The Truth About NFT Marketing Jobs"

Are you looking for NFT marketing jobs to apply for?

Perhaps you’ve been thinking about a career change for some time now and would like to put your marketing experience to better use in an industry that’s actually growing.

Well, despite the recent crash of the NFT and crypto market as a whole, the underlying technology is here to stay and this massive market potential will need a lot of marketers as well.

In this guide, you’ll learn everything you need to know about the role and responsibilities and the average salary of typical NFT marketing jobs.

Let’s dive right in!

Key Points (tl;dr)

For a detailed overview of the requirements of NFT marketing jobs, PLEASE READ THE FULL ARTICLE.

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What does an NFT Marketer do?

NFT marketers are responsible for promoting an NFT project and creating awareness via various different marketing channels. These usually include social media (mainly Twitter) or community Discord channels.

Infographic explaining what an NFT Marketer does.
Infographic explaining what an NFT Marketer does.

You see, unless you get really lucky, it doesn’t matter how good your product is.

If you can’t get it in front of potential customers or aren’t able to convince them to buy it, you’re still going to fail.

NFT marketing jobs are frequently belittled because the industry has a disproportionate number of technical people in its workforce.

In other cases, marketers and salespeople are thrown into the same bucket as scam artists which simply isn’t a fair representation of their true purpose.

The fact of the matter is that most technical people, no matter how intelligent they might be, are horrible marketers.

“Build it and they will come” is probably one of the dumbest statements ever because it simply isn’t true in today’s economy.

No matter what you’re selling, you need to figure out ways to create awareness for your product and convince prospective customers why your product is the right choice for them.

NFT marketing jobs come in many different forms, including social media marketing, community engagement, content marketing, or growth hacking.

In the end, the objective is mostly the same.

You want your brand to be at the top of people’s minds and get your product in front of as many eyeballs as possible.

Not every product requires the same type of marketing strategy and it largely depends on where your ideal customer is.

But the right marketing and sales strategy can go a long way in becoming a successful company.

Typical Requirements & Responsibilities of NFT Marketing Jobs

Marketing jobs in NFTs will usually require a similar set of skills as other jobs in digital marketing. Content marketing, social media marketing, and growth marketing are amongst the most common areas that also apply to the NFT industry.

Infographic explaining what the typical requirements and responsibilities of NFT Marketing jobs are.
Infographic explaining what the typical requirements and responsibilities of NFT Marketing jobs are.

It’s difficult to pinpoint the exact set of skills and responsibilities for NFT marketing jobs mainly because it depends on a number of factors.

For example, a marketing executive or specialist will have different responsibilities than a full-blown Marketing Manager.

That being said, as a marketer you should at least understand the basic concepts of various types of digital marketing.

And more importantly, you should understand how to effectively market in the context of the NFT industry.

Common Requirements & Skills:

  • Deep understanding of NFTs and Web3, including common subculture themes
  • Experience in go-to marketing strategies and various sales channels
  • Experience in content marketing, including copywriting, SEO, email flows, newsletters
  • Experience in social media marketing and community management
  • Experience in brand management and partnerships
  • Understanding the importance of measurable marketing outcomes, especially in the context of growth marketing.
  • Strong written and verbal communication skills

Common Responsibilities:

  • Managing blogs, newsletters, and other content marketing channels
  • Managing social media profiles, driving community engagement, and providing first-level customer support
  • Develop and implement channel-based marketing strategies
  • Collaborate with project leads and creative teams to create and drive customer-centric product development
  • Drive growth in close collaboration with colleagues in NFT sales jobs where applicable
  • Web3 Partnerships & Growth Manager
  • Marketing Research Assistant
  • Marketing Manager
  • Chief Marketing Officer
  • Growth Marketing Lead
  • Product Marketing Director
  • Product Designer
  • Content Writer
  • Digital Marketing Manager
  • Social Media Marketing Specialist
  • Community Marketing Manager
  • Business Development Manager
  • Head of Sales

What is the Average Salary of NFT Marketing Jobs?

Infographic showing the average salaries for NFT Marketing jobs in Web3, by location.
Infographic showing the average salaries for NFT Marketing jobs in Web3, by location.

Typical salaries will largely depend on the specific area within marketing and the seniority of the role itself.

For example, it’s fairly obvious that a Marketing Manager will normally be paid more than a Social Media Marketing Manager.

Why? Well, simply because the scope of responsibilities tends to be larger with the Marketing Manager since it includes social media too.

The broader and more strategic the role, the higher the salary will be and specifically, Product Managers are amongst the best-paid roles in this space.

However, if we ignore regional differences for a minute, typical salaries for NFT marketing jobs are usually in the range of $60,000 to $180,000 for US-based companies.

Are NFT Jobs for Marketing and Sales Remote OK?

You can reasonably expect marketing and sales jobs in the NFT industry to be available to remote candidates. That being said, some jobs may require you to be located within the same country as the company.

Although there is a bit of a trend among established companies to try to get their workforce back into the offices a bit more, the Web3 industry is largely open to remote jobs.

Physical attendance in an office usually doesn’t matter much unless it’s a team event.

That being said, many of the remote jobs you’ll find online may have restrictions in terms of the country or continent where you must be based.

This is mostly due to tax legislation in the company’s based country.

Where Can I Find NFT Marketing Jobs?

Screenshot of the "Natives" Web3 jobs board and platform.
Screenshot of the “Natives” Web3 jobs board and platform.

There are tons of platforms and job boards on the internet but most of them have become too big by now.

With so many job listings it’s becoming increasingly difficult to find jobs for a very specific niche.

And the costs associated with listing a job on these sites have skyrocketed due to the shortage in labor as well.

Small and mid-sized Web3 companies are much better off focusing their hiring efforts on niche web boards for NFTs and Web3.

Not only is it much cheaper to list a job there, but you’re also far more likely to be seen by an audience that is actually interested in your industry.

Conclusion

In an industry that is as technical as crypto, it’s not surprising that marketing and sales were neglected for a long time.

But more and more companies are realizing that a great product is worthless if you can’t get it in front of customers.

NFT marketing jobs have never been more important than now and can be a key differentiator in an increasingly competitive market.

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