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15 Perfect NFT Description Examples

Are you struggling to think of a good NFT description?

Would you find it helpful if we gave you a list of popular NFT description examples?

It’s really not that complicated but it can overwhelm someone who is not used to writing marketing copy.

Here’s we go.

Key Points (tl;dr)
  • NFT descriptions are part of the metadata that you provide when you mint your own NFT.
  • As a creator you should understand how to write compelling NFT descriptions, because they act as a form of sales pitch for your artwork.
  • We have compiled a list of 15 NFT description examples which you can use as templates for your own work.
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What is an NFT Description?

An NFT description is a paragraph of text that describes what your NFT or NFT collection is about. Similar to a product description, it not only has informational purposes but also serves as a form of sales pitch to potential buyers.

Infographic with a screenshot showing where an NFT collection description is displayed.
Infographic with a screenshot showing where an NFT collection description is displayed.

So you’ve finally figured out that you can make money with NFTs and now you want to mint your own?

Creating the artwork for your NFT is just one piece of the puzzle.

Once you decide to mint your first NFT, you’ll realize that you also need to give your NFT some metadata.

Usually, it’s quite easy to think of a catchy title.

However, if you’re creating a larger collection, you’re going to have to create some type of overarching narrative.

You see, your artwork might be really good and if you’re lucky, that will be enough.

However, in the vast majority of cases, you are going to have to put in some work to convince people to buy them.

And therefore the NFT art description becomes an essential part of your marketing and sales strategy.

In the description for NFT collections, you have the opportunity to weave a convincing story that will help potential buyers decide whether your artwork is right for them.

Recommendations for Your NFT Descriptions

As with everything, some things will make your NFTs sell better and others will make it worse.

Collection descriptions are simply something that you’re going to have to deal with yourself.

Let’s have a quick look at some of the things you should look out for and what you should rather avoid.

DOs

  • Use colorful language: It’s important to stimulate potnetial buyers’ imagination. Describing colors, sounds and feelings can help put the reader in the right mood for the art.
  • Use storytelling: Humans are naturally drawn to a good story. There’s a good reason why storytelling is one of the key skill of a good saleman. It grabs people’s attention.
  • Use emotions: Appeal to the buyer’s inherent needs for happiness and social confirmation. If you can convince the buyer that owning your art will increase his perceived status, then that’s a win-win.

DON’Ts

  • False claims: If you say that ownership of your NFT comes with certain rights or benefits, that you better make sure that you live up to those terms.
  • Super long descriptions: Yes, this is art. But it’s still also just the internet. Attention spans are short, so don’t bore readers with unnecessarily long descriptions.
  • Don’t be too generic: Try to be as specific as possible. More generic terms might be searched for more often, but it’s unlikely that you will be found. Use the power of the long tail.
Infographic showing 5 of the most popular NFT collections on OpenSea.
Infographic showing 5 of the most popular NFT collections on OpenSea.

CryptoPunks

CryptoPunks launched as a fixed set of 10,000 items in mid-2017 and became one of the inspirations for the ERC-721 standard. They have been featured in places like The New York Times, Christie’s of London, Art|Basel Miami, and The PBS NewsHour.

CryptoPunk on OpenSea

Bored Ape Yacht Club

The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap activation. Visit www.BoredApeYachtClub.com for more details.

Bored Ape Yacht Club on OpenSea

Mutant Ape Yacht Club

The MUTANT APE YACHT CLUB is a collection of up to 20,000 Mutant Apes that can only be created by exposing an existing Bored Ape to a vial of MUTANT SERUM or by minting a Mutant Ape in the public sale.

Mutant Ape Yacht Club on OpenSea

Art Blocks Curated

Art Blocks Curated is the most strictly curated offering in the Art Blocks product suite. Submissions are made by individual artists or collaborations and approved by the curation board before they go live. These highly innovative releases by renowned artists reflect astounding beauty and innovation both artistically and technically.

Art Blocks on OpenSea

Azuki

A brand for the metaverse. Built by the community. View the collection at azuki.com/gallery. Azuki starts with a collection of 10,000 avatars that give you membership access to The Garden: a corner of the internet where artists, builders, and web3 enthusiasts meet to create a decentralized future. Azuki holders receive access to exclusive drops, experiences, and more. Visit azuki.com for more details. We rise together. We build together. We grow together. Ready to take the red bean?

Azuki on OpenSea
Infographic showing 5 of the most popular NFT collections on OpenSea.
Infographic showing 5 of the most popular NFT collections on OpenSea.

Cool Cats

Cool Cats is a collection of 9,999 randomly generated and stylistically curated NFTs that exist on the Ethereum Blockchain. Cool Cat holders can participate in exclusive events such as NFT claims, raffles, community giveaways, and more. Remember, all cats are cool, but some are cooler than others.

Cool Cats on OpenSea

Doodles

A community-driven collectibles project featuring art by Burnt Toast. Doodles come in a joyful range of colors, traits and sizes with a collection size of 10,000. Each Doodle allows its owner to vote for experiences and activations paid for by the Doodles Community Treasury.

Doodles on OpenSea

CrypToadz

CrypToadz are a collection of 6969 small amphibious creatures trying to escape the tyrannical rule of the Evil King Gremplin. Created by Gremplin, with a small bit of help from his friends. This project is in the public domain. Feel free to use the toadz in any way you want.

CrypToadz on OpenSea

World of Women

A community celebrating representation, inclusivity, and equal opportunities for all. United by a first-of-its-kind collection, featuring 10,000 artworks of diverse and powerful women.

World of Women on OpenSea

CyberKongz

Welcome to an alternate reality, where evolution took a different route and weird apes roam the earth. Some appear normal. Some look weird. And some are just damn cool! Every CyberKong is unique and owns randomized items with different rarities. A few are super rare and even animated! Maybe some of them look familiar!

CyberKongz on OpenSea
Infographic showing 5 of the most popular NFT collections on OpenSea.
Infographic showing 5 of the most popular NFT collections on OpenSea.

Creature World

Welcome to The Creature World. You have arrived in a nearby magical dimension of love, divine intervention, and possibility. 10,000 unique Creatures are here to guide you on this journey. Follow their lead. Created with love by NYC-based artist Danny Cole.

Creature World on OpenSea

SupDucks

The SupDucks collection by FrankyNines. Each Duck will enrich your life but most importantly, make your friends and colleagues jealous. So snatch them up and proudly claim your seat at the cool kid’s table.

SupDucks on OpenSea

Kaiju Kingz

3,333 Genesis Kaiju Kingz were created by Augminted Labs to protect the metaverse. The community is all about growth and providing a place for the future of web3 to learn, build, and conquer. Join the Kingz and live forever as a legend. 6666 babies to accompany them.

Kaiju Kingz on OpenSea

CryptoMories

“memento mori” means ” remember you die” in latin. It is an old saying used to remind people that life is short, and must be lived to the fullest. It is very often symbolized by a skull. CryptoMories are 10 000 little skeletons here to remind you that life is good, that there are a lot of amazingly kind people, and that you are one of them. Focus on your greatness.

CryptoMories on OpenSea

Alien Frens

Alien Frens is a community-driven collection of 10k randomly generated NFTs on the Ethereum blockchain. Our goal is to build the biggest group of frens in the Metaverse. 1 Alien Fren NFT that provides you not only an awesome PFP and a lifelong frenship with 10k other Frens, but a ticket to our IRL events, Invasions, Exclusive Merch, Comic Books, and more. Oh, and all of this is only for Version 1.0 of our quarterly roadmap. Ready to be beamed up?

Alien Frens on OpenSea

Conclusion

Your NFT description is very much similar to a sales pitch.

It should be descriptive and engaging, but not too long so that you don’t bore the reader.

We’ve collected some of the most successful NFT collection descriptions.

As you will see, they mostly use a similar structure for their descriptions.

They keep it clear and concise, while still capturing the reader’s attention.

If you don’t know where to start, we recommend taking one of the above NFT description examples and simply modeling it to your own needs.

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