Looking for the best fitness hashtags for Instagram and TikTok?
Maybe you’ve decided to promote your new fitness brand on social media and want to make sure that it gets as much exposure as possible?
Well, you’ve come to the right place, because we’re the only website that not only gives you a list of highly contextual hashtags but we also give you real search volume metrics for each one.
In this guide, you’ll find tons of data on the most popular hashtags for posts about the gym, workouts, bodybuilding, and fitness in general.
Let’s dive right in.
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The 200+ Best Fitness Hashtags + Search Volume in 2023
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Here’s the answer. Great article by @ChrisHeidorn right here: https://tokenizedhq.com/fitness-hashtags/
How to Promote a Fitness Brand on Social Media
Social media is a unique opportunity for fitness and sports brands to build personal connections with their customers and fans. A strong social media presence is an invaluable asset that can significantly increase the effectiveness of your marketing efforts.
If you are a consumer brand then promoting your products on social media is no longer an option, it is a necessity.
Social media has completely transformed the advertising market for consumer products.
Not only have we witnessed the advent of social media influencers who enjoy so much trust among their follower that they can sell nearly anything.
Brands have are also redefined how they advertise their products more directly.
The power now lies with the gatekeepers to specific audiences and rather than rely on an advertising agency, many brands are opting to build their media presence.
Just look at how Gymshark came out of nowhere and grew to become a billion-dollar company.
Social media is a unique opportunity for every brand to build a more personal relationship with its customers.
Sport apparel brands are showcasing their products with visuals set in the gym and by using the right gym hashtags.
Consumers want to feel connected to brands that they identify with.
And therefore it is important for brands to constantly push out new and engaging content on their social media profiles.
But how does a small, relatively unknown fitness brand get exposure in the first place?
Well, the answer lies in contextual fitness hashtags and you’ll find out how to use them in the section below.
Key Points (tl;dr)
- f you own a small fitness brand, then social media marketing probably plays a big role in your overall marketing strategy. And if it doesn’t, then you need to change that as soon as possible.
- Consumers increasingly want to know what a brand stands for before they make the actual purchasing decision. And the very best way to establish that connection is via social media.
- Many small businesses struggle with social media because they don’t know where to start or because they do not understand how important contextual content is for increasing relevancy.
- Using oversaturated and too generic hashtags is one of the biggest mistakes many people make. Instead, you should be focusing your efforts on picking highly relevant hashtags that also have sufficient search traffic to maximize reach and engagement.
Why You Should Use Contextual Fitness Hashtags
Unless you already have a massive following on social media, generic hashtags in the fitness niche won’t get you far. Content will only perform well if it is contextual to the audience you are targeting.
Many people, and even brands, who decide to build their own social media presence are faced with the same challenge.
How do you get the ball rolling if you’re just starting out?
What a lot of them do is that they blindly try to jump on every single trend and popular workout hashtag in hopes of being seen.
However, most of these hashtags are so oversaturated that small players are nearly guaranteed to get drowned in all the noise.
That’s why it’s so important that you not only focus on the top fitness hashtags by traffic but also think about how relevant the hashtags are to your content.
Using generic fitness hashtags for Instagram may not be the right choice if you’re actually a bodybuilding brand on TikTok (although TikTok hashtags are not very different from those on Insta).
Gym or workout hashtags are probably not as effective if you’re trying to market your new shoe collection to runners.
Hashtag metrics (aka search volume) are important, but even the best fitness hashtags in the world are worthless if they aren’t contextual to your audience and content.
Using the right hashtags for your audience as well as the platform is a game of quality, not quantity.
What Are the Best Hashtags for Fitness?
Now, we realize that it’s not always easy to figure out the right hashtags for your brand.
This is especially true if you’re a small business that is just starting out and don’t have the revenue to afford expensive research tools.
That’s why we’ve put together several individual lists for 7 specific fitness niches.
And not only do we share the top fitness hashtags with you, we even give you data on how many posts are using them and how often they are being searched on Instagram.
We’ve sourced this information from reputable research companies and are giving it away for free right here.
Fitness Hashtags
We’re going to start off our collection with some of the best hashtags that target the general fitness niche.
Some of these also fall into the category of fitness motivation hashtags, which are more focused on inspirational quotes.
As you can see from the numbers, the most commonly used hashtags are not necessarily those with the most monthly search volume.
And the trend figure illustrates how the top fitness hashtags have actually changed over the past 12 months.
| Hashtag | # of Posts | Monthly Searches | 12M Trend |
|---|---|---|---|
| #fitnessexercises | 69,340 | 63,400 | -45% |
| #fitnessexercise | 16,880 | 63,400 | -45% |
| #fitnessmotivation | 128,125,882 | 51,900 | 0% |
| #fitnessandhealth | 279,023 | 34,700 | 22% |
| #fitnessequipment | 260,082 | 34,700 | 0% |
| #fitnessfactory | 105,191 | 34,700 | 49% |
| #fitnessformula | 68,411 | 19,000 | 308% |
| #fitnessjourney | 35,754,807 | 15,500 | 0% |
| #fitnessgym | 381,193 | 15,500 | 83% |
| #fitnesswomen | 2,185,140 | 15,500 | 22% |
| #fitnessevolution | 70,443 | 15,500 | 50% |
| #fitnesshealth | 74,641 | 15,500 | 0% |
| #fitnessmotivationalquotes | 22,854 | 15,500 | 0% |
| #fitnessnation | 66,614 | 15,500 | 83% |
| #fitnesstudio | 55,848 | 15,500 | 236% |
| #fitnessworkouts | 170,716 | 12,700 | 0% |
| #fitnesschallenge | 1,528,200 | 10,400 | 22% |
| #fitnessblog | 1,042,559 | 10,400 | 0% |
| #fitnessyourway | 3,343 | 10,400 | 22% |
| #fitnessgoals | 14,122,141 | 8,500 | -34% |
| #fitnesstransformation | 2,162,991 | 8,500 | 0% |
| #fitnessgoal | 2,101,131 | 8,500 | -34% |
| #fitnessvideos | 780,162 | 8,500 | 0% |
| #fitnessgear | 4,705,077 | 5,600 | 22% |
| #fitnessclothing | 618,648 | 5,600 | 22% |
| #fitnessgram | 440,362 | 5,600 | -46% |
| #fitnessmemes | 515,063 | 5,600 | 127% |
| #fitnessnerd | 32,112 | 5,600 | 0% |
| #fitnessvlog | 32,687 | 5,600 | 22% |
| #fitnessworld | 1,304,503 | 4,600 | 51% |
Quick Copy & Paste
#fitnessexercises #fitnessexercise #fitnessmotivation #fitnessandhealth #fitnessequipment #fitnessfactory #fitnessformula #fitnessjourney #fitnessgym #fitnesswomen #fitnessevolution #fitnesshealth #fitnessmotivationalquotes #fitnessnation #fitnesstudio #fitnessworkouts #fitnesschallenge #fitnessblog #fitnessyourway #fitnessgoals #fitnesstransformation #fitnessgoal #fitnessvideos #fitnessgear #fitnessclothing #fitnessgram #fitnessmemes #fitnessnerd #fitnessvlog #fitnessworldGym Hashtags
Next up is a list of hashtags that are specifically relevant to people who like to work out in the gym and can therefore relate to specific situations that only happen there.
While social media used to be primarily focused on photography, video has been trending quite a bit thanks to the popularity of TikTok and Instagram Reels.
If you plan to post a lot more video-based content, then I strongly recommend that you check out our dedicated guide on gym hashtags for Instagram Reels.
| Hashtag | # of Posts | Monthly Searches | 12M Trend |
|---|---|---|---|
| #gympower | 168,413 | 211,000 | 307% |
| #gymmotivation | 45,270,427 | 94,800 | 50% |
| #gymbags | 51,100 | 94,800 | 50% |
| #gymequipment | 348,931 | 77,500 | 50% |
| #gymclassheroes | 34,282 | 63,400 | -18% |
| #gymworkout | 1,458,481 | 51,900 | 22% |
| #gymmusic | 107,759 | 51,900 | 0% |
| #gymwork | 141,747 | 51,900 | 22% |
| #gymclothing | 529,856 | 51,900 | 22% |
| #gymfails | 295,229 | 42,400 | 50% |
| #gymshorts | 118,737 | 42,400 | 123% |
| #gymshoes | 134,192 | 42,400 | 50% |
| #gympass | 224,981 | 34,700 | 124% |
| #gymgirls | 2,129,722 | 28,400 | 83% |
| #gymvirtual | 764,907 | 23,200 | -18% |
| #gymfit | 1,780,486 | 23,200 | 50% |
| #gymmemes | 2,637,455 | 19,000 | 50% |
| #gymmachine | 20,873 | 12,700 | 22% |
| #gymoutfits | 168,986 | 12,700 | 49% |
| #gymweights | 3,892 | 12,700 | -33% |
| #gymtransformation | 162,310 | 10,400 | 84% |
| #gymexercises | 134,467 | 8,500 | 23% |
| #gymnist | 24,457 | 8,500 | 22% |
| #gymroutine | 203,929 | 8,500 | 23% |
| #gymtraining | 362,817 | 8,500 | 23% |
| #gymplaylist | 27,744 | 8,500 | 86% |
| #gymball | 93,981 | 6,900 | -81% |
| #gymleader | 78,819 | 5,600 | 22% |
| #gymstar | 39,639 | 5,600 | 50% |
| #gymbodies | 14,752 | 4,600 | 24% |
Quick Copy & Paste
#gympower #gymmotivation #gymbags #gymequipment #gymclassheroes #gymworkout #gymmusic #gymwork #gymclothing #gymfails #gymshorts #gymshoes #gympass #gymgirls #gymvirtual #gymfit #gymmemes #gymmachine #gymoutfits #gymweights #gymtransformation #gymexercises #gymnist #gymroutine #gymtraining #gymplaylist #gymball #gymleader #gymstar #gymbodiesWorkout Hashtags
You can use these workout hashtags for Instagram Reels or for TikTok as well.
In most cases, hashtags are fairly interchangeable between the various social media platforms that use them.
| Hashtag | # of Posts | Monthly Searches | 12M Trend |
|---|---|---|---|
| #abworkouts | 167,192 | 1,054,000 | 0% |
| #workoutmusic | 232,881 | 471,000 | 0% |
| #shoulderworkouts | 74,014 | 471,000 | 22% |
| #backworkout | 3,589,013 | 386,000 | 23% |
| #chestworkouts | 125,127 | 386,000 | 23% |
| #legworkouts | 192,311 | 315,000 | 22% |
| #armworkouts | 63,075 | 315,000 | 0% |
| #hiitworkout | 2,871,776 | 258,000 | 0% |
| #workoutbiceps | 1,406 | 258,000 | 0% |
| #workouthome | 93,649 | 258,000 | 49% |
| #coreworkout | 3,054,471 | 173,000 | 23% |
| #fullbodyworkouts | 212,399 | 173,000 | 50% |
| #kettlebellworkouts | 77,921 | 173,000 | 0% |
| #dumbbellworkouts | 44,756 | 173,000 | 23% |
| #workoutmotivation | 22,413,348 | 141,000 | -18% |
| #workoutroutine | 4,820,720 | 116,000 | 22% |
| #workoutcardio | 2,525 | 116,000 | 22% |
| #workoutdance | 6,462 | 116,000 | 22% |
| #buttworkouts | 72,985 | 116,000 | 22% |
| #workoutclothing | 113,350 | 94,800 | 22% |
| #workoutbench | 3,624 | 63,400 | 22% |
| #workoutforkids | 3,902 | 63,400 | 22% |
| #workoutvideo | 1,726,372 | 51,900 | 50% |
| #workoutplan | 664,959 | 51,900 | 22% |
| #workoutforbeginners | 19,185 | 51,900 | 22% |
| #workoutgym | 63,299 | 51,900 | 22% |
| #workoutzumba | 419 | 42,400 | -45% |
| #workoutsforwomen | 326,716 | 34,700 | 22% |
| #workoutquotes | 119,307 | 34,700 | -18% |
| #workoutsplit | 25,349 | 28,400 | 49% |
Quick Copy & Paste
#abworkouts #workoutmusic #shoulderworkouts #backworkout #chestworkouts #legworkouts #armworkouts #hiitworkout #workoutbiceps #workouthome #coreworkout #fullbodyworkouts #kettlebellworkouts #dumbbellworkouts #workoutmotivation #workoutroutine #workoutcardio #workoutdance #buttworkouts #workoutclothing #workoutbench #workoutforkids #workoutvideo #workoutplan #workoutforbeginners #workoutgym #workoutzumba #workoutsforwomen #workoutquotes #workoutsplitBodybuilding Hashtags
| Hashtag | # of Posts | Monthly Searches | 12M Trend |
|---|---|---|---|
| #bodybuildingmotivation | 8,598,498 | 77,500 | 0% |
| #femalebodybuilding | 489,559 | 63,400 | -18% |
| #bodybuildingwomen | 476,175 | 51,900 | 22% |
| #naturalbodybuilding | 3,036,899 | 34,700 | 49% |
| #veganbodybuilding | 1,043,203 | 19,000 | 0% |
| #bodybuildingposes | 3,051 | 19,000 | 23% |
| #bodybuildingdiet | 123,349 | 15,500 | 0% |
| #bodybuildingworkout | 23,954 | 12,700 | 0% |
| #bodybuildingcompetition | 109,739 | 10,400 | 22% |
| #bodybuildinggym | 8,406 | 6,900 | 52% |
| #bodybuildingmen | 7,463 | 5,600 | -18% |
| #bodybuildingmeals | 32,479 | 4,600 | 24% |
| #functionalbodybuilding | 245,457 | 3,700 | 19% |
| #bodybuildingtraining | 56,484 | 2,400 | 0% |
| #bodybuildingexercise | 502 | 2,400 | -13% |
| #bodybuildinggirl | 110,667 | 2,100 | -19% |
| #bodybuildingnutrition | 47,636 | 2,100 | 0% |
| #bodybuildingrecipes | 3,715 | 2,100 | -19% |
| #bodybuildingroutine | 2,006 | 2,100 | 24% |
| #bodybuildingtips | 105,498 | 1,700 | 0% |
| #bodybuildingshow | 26,422 | 1,700 | 31% |
| #bodybuildingvideos | 15,748 | 1,100 | 41% |
| #bodybuildingpictures | 204 | 920 | 48% |
| #bodybuildingphotos | 982 | 760 | 23% |
| #bodybuildingplan | 649 | 760 | 23% |
| #bodybuildingguide | 596 | 410 | 24% |
| #bodybuildinggear | 3,885 | 410 | 22% |
| #bodybuildingquotes | 68,861 | 60 | 140% |
| #bodybuildingnation | 908,533 | 10 | 0% |
| #bodybuildinglife | 674,727 | 10 | 0% |
Quick Copy & Paste
#bodybuildingmotivation #femalebodybuilding #bodybuildingwomen #naturalbodybuilding #veganbodybuilding #bodybuildingposes #bodybuildingdiet #bodybuildingworkout #bodybuildingcompetition #bodybuildinggym #bodybuildingmen #bodybuildingmeals #functionalbodybuilding #bodybuildingtraining #bodybuildingexercise #bodybuildinggirl #bodybuildingnutrition #bodybuildingrecipes #bodybuildingroutine #bodybuildingtips #bodybuildingshow #bodybuildingvideos #bodybuildingpictures #bodybuildingphotos #bodybuildingplan #bodybuildingguide #bodybuildinggear #bodybuildingquotes #bodybuildingnation #bodybuildinglifeCrossFit Hashtags
| Hashtags | # of Posts | Monthly Searches | 12M Trend |
|---|---|---|---|
| #crossfitness | 259,002 | 1,281,000 | 307% |
| #crossfitgames | 3,276,582 | 94,800 | 1930% |
| #crossfitmayhem | 33,678 | 34,700 | 124% |
| #crossfitworkouts | 50,423 | 34,700 | 22% |
| #crossfitopen | 1,106,113 | 23,200 | 82% |
| #crossfitgym | 148,540 | 23,200 | 49% |
| #crossfitshoes | 13,799 | 23,200 | 22% |
| #crossfitwomen | 327,330 | 12,700 | 49% |
| #crossfitmotivation | 409,709 | 8,500 | 0% |
| #crossfitinvictus | 28,670 | 6,900 | 86% |
| #crossfitexercises | 2,644 | 5,600 | 22% |
| #crossfittraining | 554,747 | 5,600 | 50% |
| #crossfitkids | 551,199 | 3,700 | 48% |
| #crossfitter | 3,367,193 | 2,400 | 29% |
| #crossfitdiet | 7,975 | 2,100 | 82% |
| #crossfitgear | 52,748 | 1,700 | 31% |
| #crossfitapparel | 53,850 | 1,700 | 62% |
| #crossfitgirl | 1,367,513 | 1,300 | -97% |
| #crossfittotal | 16,756 | 1,100 | 20% |
| #crossfitbabe | 13,154 | 1,100 | 41% |
| #crossfitchicks | 332,324 | 760 | 45% |
| #crossfitemom | 1,065 | 760 | 21% |
| #crossfitmasters | 371,970 | 760 | 120% |
| #crossfitvideos | 7,095 | 760 | 23% |
| #crossfitendurance | 63,719 | 620 | 23% |
| #crossfitcoach | 386,870 | 620 | 23% |
| #crossfitchallenge | 19,428 | 620 | 88% |
| #crossfitbox | 404,775 | 330 | 24% |
| #crossfitcommunity | 1,899,885 | 220 | 50% |
| #crossfitevolution | 1,774 | 220 | -50% |
Quick Copy & Paste
#crossfitness #crossfitgames #crossfitmayhem #crossfitworkouts #crossfitopen #crossfitgym #crossfitshoes #crossfitwomen #crossfitmotivation #crossfitinvictus #crossfitexercises #crossfittraining #crossfitkids #crossfitter #crossfitdiet #crossfitgear #crossfitapparel #crossfitgirl #crossfittotal #crossfitbabe #crossfitchicks #crossfitemom #crossfitmasters #crossfitvideos #crossfitendurance #crossfitcoach #crossfitchallenge #crossfitbox #crossfitcommunity #crossfitevolutionRunning Hashtags
| Hashtag | # of Posts | Monthly Searches | 12M Trend |
|---|---|---|---|
| #runningupthathill | 104,048 | 1,281,000 | 1922% |
| #runningshoes | 2,218,267 | 315,000 | 23% |
| #runningman | 4,568,261 | 141,000 | 0% |
| #runningmeme | 17,247 | 34,700 | 0% |
| #runningworld | 418,762 | 28,400 | -18% |
| #runningmotivation | 8,762,905 | 23,200 | 0% |
| #runningintheusa | 2,490 | 23,200 | 0% |
| #runningusa | 4,045 | 23,200 | 0% |
| #runningquotes | 129,942 | 15,500 | -18% |
| #runningcoach | 417,835 | 12,700 | 0% |
| #runningform | 36,464 | 8,500 | 22% |
| #runningwomen | 127,797 | 8,500 | 0% |
| #runningmanchallenge | 368,986 | 8,500 | -18% |
| #runningroute | 23,363 | 8,500 | 51% |
| #runningpace | 4,144 | 8,500 | -33% |
| #runningtips | 204,669 | 8,500 | 0% |
| #runningtraining | 118,819 | 6,900 | -19% |
| #runningintherain | 184,980 | 5,600 | -19% |
| #runningexercise | 4,910 | 5,600 | -18% |
| #runningplaylist | 10,303 | 5,600 | 0% |
| #runningchallenge | 185,355 | 3,100 | 19% |
| #runninginjuries | 25,471 | 3,100 | -32% |
| #runningvideo | 8,770 | 3,100 | 0% |
| #runningtechnique | 36,175 | 3,100 | 19% |
| #runningevents | 13,918 | 2,400 | 14% |
| #runningtop | 9,192 | 2,100 | -29% |
| #runningbra | 4,602 | 2,100 | 54% |
| #runningendurance | 1,788 | 1,700 | 31% |
| #runningonmymind | 6,887 | 1,700 | -48% |
| #runningbuddy | 372,908 | 1,700 | -38% |
Quick Copy & Paste
#runningupthathill #runningshoes #runningman #runningmeme #runningworld #runningmotivation #runningintheusa #runningusa #runningquotes #runningcoach #runningform #runningwomen #runningmanchallenge #runningroute #runningpace #runningtips #runningtraining #runningintherain #runningexercise #runningplaylist #runningchallenge #runninginjuries #runningvideo #runningtechnique #runningevents #runningtop #runningbra #runningendurance #runningonmymind #runningbuddyConclusion
While using hashtags in your social media post may not be particularly original, only a few people truly understand how to harness their full potential.
So next time you schedule a post on Instagram or TikTok, make sure you use contextual fitness hashtags to promote your brand.
Here at Tokenized, we want to help you learn as much as possible about social media. We help you navigate the world of tech and the digitalization of our society at large, including the tokenization of assets and services.
