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Cheat Sheet: Social Media Image Sizes for Every Platform in 2022

 Recently Reviewed   on 11 September 2022
Featured image for the blog post "Social Media Image Sizes for Every Platform"

Are you looking for the right social media image size for every platform?

Perhaps you’ve recently realized that you can’t use the same dimensions on every network because they all have different ideal sizes and aspect ratios?

In this guide, you’ll not only learn what the right image dimensions are but also be able to download various cheat sheets for 2022.

Let’s check things out.

Key Points (tl;dr)
  • Using the right social media image sizes is crucial because the competition for people’s attention is already big enough, so why make your life harder than it already is.
  • Correct social media image sizes are important because:
    • High resolution and the right ratio look more professional
    • Different layouts require different formats for maximum effect
    • Cut-off content prevents the message from getting across to the viewer
    • 80% of your competition do this wrong, so gain an easy advantage
  • This overview covers far too many specifications to properly summarize them here. However, feel free to scroll down to the specific overviews of each of the following social media platforms:
    • Instagram
    • TikTok
    • Twitter
    • YouTube
    • LinkedIn
    • Facebook
    • Snapchat
    • Pinterest

For a detailed overview of all the correct social media image sizes, PLEASE READ THE FULL ARTICLE.

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The most common social media images include profile photos, cover images, standard post images, and portrait images for stories. While the aspect ratios tend to be similar across platforms, the exact dimensions are not.

Cheat Sheet: Infographic showing an overview of the primary social media image sizes in 2022.
Cheat Sheet: Infographic showing an overview of the primary social media image sizes in 2022.

And that makes sense because they need to adapt to changing specifications for various devices as well as the competition.

Unfortunately, these constant changes make it very difficult to keep track of all the correct social media image sizes.

If you don’t have a lot of time and just need to quickly check the most relevant image sizes for the top social media platforms, then check out our quick overview above.

We’ve updated all our social media image sizes with the most recent data from June 2022.

Why Are Correct Social Media Image Sizes Important?

Social media is a highly competitive environment and everyone is trying to attract as much attention as possible. Images with incorrect dimensions are more likely to get lost in feeds or will fail to get the message across quickly enough.

Infographic explaining why using correct social media image sizes is important.
Infographic explaining why using correct social media image sizes is important.

It might seem trivial to someone who isn’t an expert in social media marketing, but using the correct social media image size for each platform is more important than you might think.

You see, as websites and modern web apps transition to responsive web design, it’s important that visual content looks right on every device.

The same is true for mobile applications that are used on different types of operating systems, such as iOS or Android.

Here are some of the most compelling reasons why you should get your social media image sizes right:

  • Stretched or squeezed images look unprofessional. Using the right aspect ratio will easily avoid this.
  • Every platform uses different layouts. A Facebook feed works differently than an Instagram reel.
  • Text or visual content should not be cut off. You can only get your message across if people can see it.
  • Gain a competitive advantage. Most of your competitors won’t go that extra mile, so you have that extra edge over them.

While it can be challenging to get everything right for every social media platform, we do recommend that you at least give it a try.

If you’re currently focusing on a specific platform or two, then you definitely should be putting in the extra effort to get your social media image sizes right.

The Best Image Sizes for All 8 Major Social Media Networks

If you’d like to go into more detail on a specific social media platform, then we’ve got an in-depth analysis for you.

Whichever major social media network you’re using, we’ve put together a network-specific cheat sheet for every single one of them.

That you’ll never get another social media image size wrong.

At least not until they change things again. 😉

Instagram Image Sizes

Cheat Sheet: Infographic showing an overview of all Instagram image sizes in 2022.
Cheat Sheet: Infographic showing an overview of all Instagram image sizes in 2022.

All social media image sizes for the Instagram social photo sharing network, including the standard Instagram photo sizes.

  • Instagram profile picture size: 110 x 110
  • Instagram photo sizes:
    • 1080 x 1080 (square)
    • 1080 x 566 (landscape)
    • 1080 x 1350 (portrait)
  • Instagram photo thumbnails: 161 x 161
  • Instagram stories size: 1080 x 1920
  • Instagram video sizes:
    • 1080 x 1080 (square)
    • 1080 x 567 (landscape)
    • 1080 x 1350 (portrait)
    • Maximum video length is 60 seconds
  • Carousel posts & ads:
    • 1080 x 1080 (square) recommended
    • 1080 x 566 (landscape)
    • 1080 x 1350 (portrait)
    • Can be video or static image
  • Instagram ads size:
    • 1080 x 566 (landscape)
    • 1080 x 1080 (square)
  • Instagram IGTV video size: 1080 x 1920
  • IGTV Cover Photo Size: 420 x 654
  • Instagram Reels: 1080 x 1920

TikTok Image Sizes

Cheat Sheet: Infographic showing an overview of all TikTok image sizes in 2022.
Cheat Sheet: Infographic showing an overview of all TikTok image sizes in 2022.
  • TikTok Video:
    • 1080 x 1920
    • Maximum 15 seconds recommended
  • TikTok Profile photo: 200 x 200
  • TikTok in-feed video ad length:
    • 9 to 15 seconds is suggested
    • 5 to 60 seconds is allowed
  • TikTok in-feed ad display image size: 1:1 ratio
  • TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9

Twitter Image Sizes

Cheat Sheet: Infographic showing an overview of all Twitter image sizes in 2022.
Cheat Sheet: Infographic showing an overview of all Twitter image sizes in 2022.

Social media image sizes for the Twitter social micro-blogging platform, including the right Twitter image dimensions.

  • Twitter profile picture size: 400 x 400
  • Twitter header size: 1500 x 500
  • Twitter post image size: 1200 x 675
  • Twitter image sizes for fleets: 1080 x 1920
  • Minimum Twitter card image size: 120 x 120
  • Twitter video size: 1280 x 1084
  • Maximum Twitter video length: 140 seconds
  • Twitter image ad sizes:
    • 800 x 418 (Website card)
    • 800 x 800 (App card image)
    • 800 x 800 (Carousels)
    • 800 x 418 (Direct Message card)
    • 800 x 418 (Conversation card)
  • Twitter video ad sizes:
    • 720 x 720 (square)
    • 1280 x 720 (landscape)
    • 720 x 1280 (portrait)
  • Twitter video length:
    • 12 seconds or less (recommended)
    • 2 minutes and 20 seconds (maximum)
  • Twitter video thumbnail image: 640 x 360 (minimum)

YouTube Image Sizes

Cheat Sheet: Infographic showing an overview of all YouTube image sizes in 2022.
Cheat Sheet: Infographic showing an overview of all YouTube image sizes in 2022.
  • YouTube profile photo size: 800 x 800
  • YouTube channel cover picture:
    • 2560 x 1440 (desktop)
    • 1546 x 423 (smartphones)
  • YouTube thumbnail size: 1280 x 720
  • YouTube display ads: 300 x 250
  • YouTube overlay ads: 480 x 60
  • YouTube companion banner ads: 300 x 250
  • YouTube skippable video ads length: 12 seconds to 6 minutes
  • YouTube non-skippable video ads length: 15 or 20 seconds (region-specific)
  • YouTube bumper video ads length: 6 seconds
  • YouTube standard video: Minimum is 426 x 240 and maximum is 3840 x 2160

LinkedIn Image Sizes

Cheat Sheet: Infographic showing an overview of all LinkedIn image sizes in 2022.
Cheat Sheet: Infographic showing an overview of all LinkedIn image sizes in 2022.
Personal Pages
  • LinkedIn profile picture size: 400 x 400
  • LinkedIn background photo size: 1584 x 396
  • LinkedIn post image size:
    • 1200 x 1200 (square)
    • 1080 x 1350 (portrait)
  • LinkedIn link post size: 1200 x 627
  • LinkedIn video size:
    • 256 x 144 (minimum)
    • 4096 x 2304 (maximum)
  • Maximum LinkedIn video length: 10 minutes
Company Pages
  • LinkedIn company logo size: 300 x 300
  • LinkedIn cover photo size: 1128 x 191
  • LinkedIn dynamic ads size: 100 x 100 (company logo)
  • LinkedIn sponsored content image size: 1200 x 627
  • LinkedIn life tab main image size: 1128 x 376
  • LinkedIn business banner image: 646 x 220
  • LinkedIn image sizes for blog post link images: 1200 x 627
  • LinkedIn stories image size: 1080 x 1920

Facebook Image Sizes

Cheat Sheet: Infographic showing an overview of all Facebook image sizes in 2022.
Cheat Sheet: Infographic showing an overview of all Facebook image sizes in 2022.
  • Facebook profile picture size: 180 x 180
  • Facebook cover photo size: 820 x 312
  • Facebook link image size: 1200 x 630
  • Facebook image post size: 1200 x 630
  • Facebook highlighted image size: 1200 x 717
  • Facebook event image size: 1920 x 1005
  • Facebook group cover image size: 1640 x 856
  • Facebook video size: 1280 x 720
  • Facebook video length: 240 minutes maximum
  • Facebook image ad size: 1200 x 628
  • Facebook video ad size: 1080 x 1350 (ratio 4:5)
  • Facebook story ad size: 1080 x 1920
  • Facebook messenger image ad size: 1200 x 628

Snapchat Image Sizes

Cheat Sheet: Infographic showing an overview of all Snapchat image sizes in 2022.
Cheat Sheet: Infographic showing an overview of all Snapchat image sizes in 2022.
  • Snapchat image ad size: 1080 x 1920, 9:16 aspect ratio
  • Snapchat video ad size: 1080 x 1920, 9:16 aspect ratio
  • Snapchat story ad image size: 360 x 600
  • Snapchat story ad logo size: 993 x 284
  • Snapchat geofilter image size: 1080 x 1920, 6:13

Pinterest Image Sizes

Cheat Sheet: Infographic showing an overview of all Pinterest image sizes in 2022.
Cheat Sheet: Infographic showing an overview of all Pinterest image sizes in 2022.
  • Pinterest profile picture: 165 x 165
  • Pinterest board display image: 222 x 150
  • Pinterest standard pin size: Vertical images 1000 x 1500
  • Pinterest video specs:
    • square (1:1)
    • vertical (2:3, 9:16)
  • Pinterest video length: Maximum 30 minutes
  • Pinterest promoted video:
    • square (1:1)
    • widescreen (16:9)
  • Pinterest promoted video length: Maximum 30 minutes
  • Pinterest promoted carousels:
    • 1000×1000
    • 1000×1500
  • Pinterest story pins image size: 1080 x 1920
  • Pinterest story pins video length: 1-60 seconds

Conclusion

We know it’s a lot to take in but always bear in mind that you don’t need to know all of these by heart.

In fact, if you only work with one or two platforms, then you can easily ignore the vast majority of the specifications listed above.

Simply download the relevant cheat sheet that you need and you’re good to go.

Here at Tokenized, we want to help you learn as much as possible about social media. We help you navigate the world of tech and the digitalization of our society at large, including the tokenization of assets and services.

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