Cheat Sheet: Social Media Image Sizes for Every Platform in 2023

Are you looking for the right social media image size for every platform?

Perhaps you’ve recently realized that you can’t use the same dimensions on every network because they all have different ideal sizes and aspect ratios?

Well, don’t worry, because we’ve got you covered and have put together a detailed guide (or cheat sheet) on all the correct social media image sizes in 2022.

In this guide, you’ll not only learn what the right image dimensions are but also be able to download various cheat sheets for 2022.

Let’s check things out.

Quick Overview of Popular Social Media Image Sizes
Why Are Correct Social Media Image Sizes Important?
The Best Image Sizes for All 8 Major Social Media Networks
Conclusion

Key Points (tl;dr)

Using the right social media image sizes is crucial because the competition for people’s attention is already big enough, so why make your life harder than it already is.
Correct social media image sizes are important because:
- High resolution and the right ratio look more professional
- Different layouts require different formats for maximum effect
- Cut-off content prevents the message from getting across to the viewer
- 80% of your competition do this wrong, so gain an easy advantage
This overview covers far too many specifications to properly summarize them here. However, feel free to scroll down to the specific overviews of each of the following social media platforms:
- Instagram
- TikTok
- Twitter
- YouTube
- LinkedIn
- Facebook
- Snapchat
- Pinterest

For a detailed overview of all the correct social media image sizes, PLEASE READ THE FULL ARTICLE.

The most common social media images include profile photos, cover images, standard post images, and portrait images for stories. While the aspect ratios tend to be similar across platforms, the exact dimensions are not.

Cheat Sheet: Infographic showing an overview of the primary social media image sizes in 2022.

As you’ve probably already realized, social media platforms tend to evolve fairly quickly.

And that makes sense because they need to adapt to changing specifications for various devices as well as the competition.

Unfortunately, these constant changes make it very difficult to keep track of all the correct social media image sizes.

If you don’t have a lot of time and just need to quickly check the most relevant image sizes for the top social media platforms, then check out our quick overview above.

We’ve updated all our social media image sizes with the most recent data from June 2022.

Social media is a highly competitive environment and everyone is trying to attract as much attention as possible. Images with incorrect dimensions are more likely to get lost in feeds or will fail to get the message across quickly enough.

Infographic explaining why using correct social media image sizes is important.

It might seem trivial to someone who isn’t an expert in social media marketing, but using the correct social media image size for each platform is more important than you might think.

You see, as websites and modern web apps transition to responsive web design, it’s important that visual content looks right on every device.

The same is true for mobile applications that are used on different types of operating systems, such as iOS or Android.

Here are some of the most compelling reasons why you should get your social media image sizes right:

Stretched or squeezed images look unprofessional. Using the right aspect ratio will easily avoid this.
Every platform uses different layouts. A Facebook feed works differently than an Instagram reel.
Text or visual content should not be cut off. You can only get your message across if people can see it.
Gain a competitive advantage. Most of your competitors won’t go that extra mile, so you have that extra edge over them.

While it can be challenging to get everything right for every social media platform, we do recommend that you at least give it a try.

And that applies to related platforms such as Discord as well. We go into detail on the optimal Discord PFP size in a separate article.

If you’re currently focusing on a specific platform or two, then you definitely should be putting in the extra effort to get your social media image sizes right.

If you’d like to go into more detail on a specific social media platform, then we’ve got an in-depth analysis for you.

Whichever major social media network you’re using, we’ve put together a network-specific cheat sheet for every single one of them.

That you’ll never get another social media image size wrong.

At least not until they change things again. 😉

Instagram Image Sizes

All social media image sizes for the Instagram social photo sharing network, including the standard Instagram photo sizes.

Instagram profile picture size: 110 x 110
Instagram photo sizes:
- 1080 x 1080 (square)
- 1080 x 566 (landscape)
- 1080 x 1350 (portrait)
Instagram photo thumbnails: 161 x 161
Instagram stories size: 1080 x 1920
Instagram video sizes:
- 1080 x 1080 (square)
- 1080 x 567 (landscape)
- 1080 x 1350 (portrait)
- Maximum video length is 60 seconds
Carousel posts & ads:
- 1080 x 1080 (square) recommended
- 1080 x 566 (landscape)
- 1080 x 1350 (portrait)
- Can be video or static image
Instagram ads size:
- 1080 x 566 (landscape)
- 1080 x 1080 (square)
Instagram IGTV video size: 1080 x 1920
IGTV Cover Photo Size: 420 x 654
Instagram Reels: 1080 x 1920

TikTok Image Sizes

Every social media image size for the TikTok social video sharing network, including the correct TikTok profile picture size.

TikTok Video:
- 1080 x 1920
- Maximum 15 seconds recommended
TikTok Profile photo: 200 x 200
TikTok in-feed video ad length:
- 9 to 15 seconds is suggested
- 5 to 60 seconds is allowed
TikTok in-feed ad display image size: 1:1 ratio
TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9

Twitter Image Sizes

Social media image sizes for the Twitter social micro-blogging platform, including the right Twitter image dimensions.

Twitter profile picture size: 400 x 400
Twitter header size: 1500 x 500
Twitter post image size: 1200 x 675
Twitter image sizes for fleets: 1080 x 1920
Minimum Twitter card image size: 120 x 120
Twitter video size: 1280 x 1084
Maximum Twitter video length: 140 seconds
Twitter image ad sizes:
- 800 x 418 (Website card)
- 800 x 800 (App card image)
- 800 x 800 (Carousels)
- 800 x 418 (Direct Message card)
- 800 x 418 (Conversation card)
Twitter video ad sizes:
- 720 x 720 (square)
- 1280 x 720 (landscape)
- 720 x 1280 (portrait)
Twitter video length:
- 12 seconds or less (recommended)
- 2 minutes and 20 seconds (maximum)
Twitter video thumbnail image: 640 x 360 (minimum)

YouTube Image Sizes

Correct social media image sizes for the YouTube social video platform.

YouTube profile photo size: 800 x 800
YouTube channel cover picture:
- 2560 x 1440 (desktop)
- 1546 x 423 (smartphones)
YouTube thumbnail size: 1280 x 720
YouTube display ads: 300 x 250
YouTube overlay ads: 480 x 60
YouTube companion banner ads: 300 x 250
YouTube skippable video ads length: 12 seconds to 6 minutes
YouTube non-skippable video ads length: 15 or 20 seconds (region-specific)
YouTube bumper video ads length: 6 seconds
YouTube standard video: Minimum is 426 x 240 and maximum is 3840 x 2160

LinkedIn Image Sizes

Make sure you pick the right social media image size for your specific case on the LinkedIn professional social network.

Personal Pages

LinkedIn profile picture size: 400 x 400
LinkedIn background photo size: 1584 x 396
LinkedIn post image size:
- 1200 x 1200 (square)
- 1080 x 1350 (portrait)
LinkedIn link post size: 1200 x 627
LinkedIn video size:
- 256 x 144 (minimum)
- 4096 x 2304 (maximum)
Maximum LinkedIn video length: 10 minutes

Company Pages

LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1128 x 191
LinkedIn dynamic ads size: 100 x 100 (company logo)
LinkedIn sponsored content image size: 1200 x 627
LinkedIn life tab main image size: 1128 x 376
LinkedIn business banner image: 646 x 220
LinkedIn image sizes for blog post link images: 1200 x 627
LinkedIn stories image size: 1080 x 1920

Facebook Image Sizes

Even though Facebook is becoming less and less relevant, you should still make sure you use the right social media image sizes.

Facebook profile picture size: 180 x 180
Facebook cover photo size: 820 x 312
Facebook link image size: 1200 x 630
Facebook image post size: 1200 x 630
Facebook highlighted image size: 1200 x 717
Facebook event image size: 1920 x 1005
Facebook group cover image size: 1640 x 856
Facebook video size: 1280 x 720
Facebook video length: 240 minutes maximum
Facebook image ad size: 1200 x 628
Facebook video ad size: 1080 x 1350 (ratio 4:5)
Facebook story ad size: 1080 x 1920
Facebook messenger image ad size: 1200 x 628

Snapchat Image Sizes

You might think Snapchat is dead, but it’s still important to get its social media image sizes right.

Snapchat image ad size: 1080 x 1920, 9:16 aspect ratio
Snapchat video ad size: 1080 x 1920, 9:16 aspect ratio
Snapchat story ad image size: 360 x 600
Snapchat story ad logo size: 993 x 284
Snapchat geofilter image size: 1080 x 1920, 6:13

Pinterest Image Sizes

And finally, Pinterest is also considered a social media platform and it has ideal social media image sizes as well.

Pinterest profile picture: 165 x 165
Pinterest board display image: 222 x 150
Pinterest standard pin size: Vertical images 1000 x 1500
Pinterest video specs:
- square (1:1)
- vertical (2:3, 9:16)
Pinterest video length: Maximum 30 minutes
Pinterest promoted video:
- square (1:1)
- widescreen (16:9)
Pinterest promoted video length: Maximum 30 minutes
Pinterest promoted carousels:
- 1000×1000
- 1000×1500
Pinterest story pins image size: 1080 x 1920
Pinterest story pins video length: 1-60 seconds

Conclusion

We know it’s a lot to take in but always bear in mind that you don’t need to know all of these by heart.

In fact, if you only work with one or two platforms, then you can easily ignore the vast majority of the specifications listed above.

Simply download the relevant cheat sheet that you need and you’re good to go.

Here at Tokenized, we want to help you learn as much as possible about social media. We help you navigate the world of tech and the digitalization of our society at large, including the tokenization of assets and services.