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The Top 50+ Breakfast Hashtags + Impact Scores in 2023

Looking for some great breakfast hashtags for your next Instagram post?

Maybe you’re currently enjoying a really nice healthy breakfast with some of your friends you’re excited to share some awesome photos from your feast?

Well, we’ve got you covered, because we’ve extensive research into which breakfast hashtags are the most effective smaller and mid-sized social media accounts.

In this guide, we’ll not only provide you with an extensive list of hashtags for breakfast posts but also hard data on the potential impact each one may have.

Let’s dive right in.

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Breakfast is widely considered the most important meal of the day in Western culture and especially on weekends, it is celebrated as a form of “feast” that is commonly enjoyed as a group.

Infographic explaining why breakfast hashtags are so popular.
Infographic explaining why breakfast hashtags are so popular.

Let’s face it. Breakfast has always been one of the most popular meals of the day in Western culture.

It’s your very first meal of the day, which already gives it a considerable amount of significance.

A beautiful and healthy breakfast accompanied by a nice flat white coffee and a bunch of your closest friends can be such a motivational boost.

And looking at how coffee culture has taken the world by storm in the past 20 years, it’s no surprise that morning brews play an important role on social media as well.

But some of the most beautiful photos are of coffee, breakfast, and all sorts of meals that are typical for the morning routine.

And each one of them is accompanied by a plethora of breakfast hashtags that are meant to capture the moment.

The very best hashtags for breakfast are the ones that not only get the most impressions.

Impressions are worthless if they do not capture someone’s attention.

Instead, you should be choosing your hashtags based on how relevant they are to the content you are posting.

Remember, you’re trying to generate engagement and engagement is a direct function of how contextual your content is to the viewer.

You want maximum impact.

So how do you measure the potential impact of any given breakfast hashtag?

Key Points (tl;dr)
  • Food is one of the most popular types of content that is shared all over social media on a daily basis. The constant stream of new food-related photos and videos is seemingly endless.
  • That is also one of the reasons why it is particularly difficult to gain traction in this space. The competition is so fierce because everyone and their granny are using the exact same hashtags they found on some random blog.
  • What people should be doing is picking breakfast hashtags that are actually contextual to the content they are posting. Furthermore, they should avoid over-using generic food hashtags and rather focus their efforts on hashtags with a high Impact Score.
  • Our list of the top 50 breakfast hashtags provides you with all the data you need in order to make such an informed decision.

How to Determine the Impact Score of a Hashtag

A hashtag’s Impact Score is determined by looking at the ratio between the number of posts that have used a particular hashtag (competition) and the number of monthly searches made by users (market potential). Hashtags with a high Impact Score tend to provide better chances of exposure to smaller accounts than the most popular ones.

Infographic explaining how to determine the Impact Score of a hashtag.
Infographic explaining how to determine the Impact Score of a hashtag.

Here at Tokenized, we like to do things differently.

One of our mottos is that if everyone is doing the same thing, then we need to do it better or take a completely different approach.

Because, if everyone is doing the exact same thing, then it’s very difficult to stand out from the crowd.

And the same applies to your choice of breakfast hashtags.

Most people simply look for hashtags that are commonly used by others.

But always picking the most popular breakfast hashtags isn’t necessarily a recipe for success.

Just because a hashtag is popular does not mean that it is necessarily relevant.

What you want to do is focus on breakfast hashtags that have the best ratio of monthly search volume and competition.

We call this ratio the “Impact Score” of a hashtag.

Our list of the best breakfast hashtags provides you with this metric so that you can choose more effective hashtags for your next post.

The Top 50 Healthy Breakfast Hashtags

Infographic plotting the 5 most impactful hashtags for breakfast in a chart.
Infographic plotting the 5 most impactful hashtags for breakfast in a chart.

Below you’ll find an extensive list of breakfast hashtags, including a wide array of metrics for them.

The data is specific to the United States, so the global will likely be significantly higher.

Remember, the objective is to find hashtags that are relevant to your context and have a high likelihood of being impactful.

It’s better to have 1,000 people see your post and 50% of them react to it than to have 10,000 people see your post and only 1% react to it.

Hashtag# of PostsMonthly Searches12M TrendImpact Score
Table listing the 50 most impactful breakfast hashtags for Instagram, Reels, and TikTok.

Ready-to-Copy Hashtag Blocks for Social Media

Most people do not put in the effort of picking hashtags that are highly contextual to their content. If you are one of these people, feel free to copy any of the default breakfast hashtag blocks below.

Are you lazy and just need a bunch of semi-relevant breakfast hashtags that are optimized for specific social media platforms?

Well, in that case, you can simply copy and paste any of the ready-to-copy hashtag blocks below.


#breakfast #instafood #healthyfood #coffee #foodstagram #breakfastideas #goodmorning #breakfasttime #eggs #healthybreakfast #foodgasm #cafe #pancakes #coffeetime #foodiesofinstagram

Instagram Reels

#breakfastreels #reelfood #healthyfood #coffeereels #foodvideos #breakfastideas #goodmorning #breakfasttime #reeleggs #healthybreakfast #foodgasmvidoes #cafe #pancakes #coffeetime #foodiereels


#breakfasts #breakfast #breakfastideas #breakfasttime #healthyfood #foodporn #breakfastlover #breakfastclub #foodphotography #breakfastofchampions #food #foodblogger #vegan #breakfastfood


If you like to post content about what you’re currently eating then generic food hashtags aren’t going to cut it anymore.

The hashtags you use need to be contextual to the content you post.

So next time you’re out for a healthy breakfast with your friends, make sure you use breakfast hashtags that actually cater to that audience.

Here at Tokenized, we want to help you learn as much as possible about social media. We help you navigate the world of tech and the digitalization of our society at large, including the tokenization of assets and services.

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