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The Top 50+ Adventure Hashtags + Search Volume in 2023

Looking for some awesome adventure hashtags for your next trip into the wild outdoors?

Perhaps you’ve gotten sick and tired of always using the same old travel hashtags over and over again?

In this guide, you’ll learn how to use hashtags more effectively as well as which ones you should focus on the most.

Let’s dive right in.

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How to Use Adventure Hashtags on Social Media

Hashtags for adventure-related content on social media should focus on the specific activity and experience referenced in the content you are posting. Popular but overly generic hashtags attract a lot of people, however, they are also extremely competitive and make it difficult for smaller accounts to stand out.

Infographic explaining how you should use adventure hashtags on social media.
Infographic explaining how you should use adventure hashtags on social media.

Not only does literally everyone love to travel around the world and embark on exciting adventures, but it’s also one of the easiest things to create content for.

Travel blogger loves their “jobs” because all they need to do is document whatever they’re doing during their journeys throughout the world.

Unfortunately, that also means that the travel blogging space is hyper-competitive.

The sheer about of different travel hashtags is absolutely mind-boggling.

And it’s gotten considerably worse ever since TikTok and its copycat Instagram Reels entered the scene.

So how do you manage to stand out from the crowd in such a competitive and busy environment?

Well, first and foremost, you stay away from the most popular adventure hashtags!

You might be wondering why I’m saying that.

After all, if the hashtags are popular, then lots of people are looking at them, right?

The answer is yes and no.

You see, tons and tons of search volume for a very popular hashtag is of little use to you if you’re just starting out or only have a mid-sized following.

Almost all of the biggest adventure hashtags are completely dominated by major social media influencers.

It’s so competitive that you barely stand a chance to get noticed.

Instead, you should be using adventure hashtags as a form of metadata that adds context to the images and videos you post.

Remember, hashtags are critical for a social media platform’s ability to display relevant content in its search results.

The more relevant your hashtags are to the content you post, the more likely it is that people will react to your content.

And the more engagement you generate, the more visibility you will get as well.

Key Points (tl;dr)
  • Adventure travel is one of the most exciting forms of travel and is often the source of some of the greatest stories one can tell friends and family. But if you’re a travel blogger, you’ll probably want the entire world to see what you’re doing.
  • Many travel bloggers who are just starting out focus far too much on trying to find and use the most popular hashtags for a given travel category. The problem with this approach is that you’ll always get drowned by the smothering competition.
  • As a small-time adventure blogger, your objective should be to create highly targeted content in a less competitive niche. If you tag that content appropriately, you stand a much better chance of generating engagement.
  • The tricky part is that most people do not have access to the necessary data that will allow them to make such an informed decision. They simply do not know what the “Impact Score” of a hashtag is.
  • Our list of the 50+ best adventure hashtags solves that problem by not only providing you with search volume for each hashtag but how often that hashtag is used. By using the Impact Score as a guiding metric, you can focus on selecting much more effective hashtags for your content.

Which Hashtags Are Most Effective for Adventure Travel?

The most effective hashtags for adventure travel bloggers who are just starting out are those that provide a healthy mix of decent search volume and low competition for the word hashtag itself. The ratio between these use factors is a metric that we like to call “Impact Score”.

Infographic explaining how higher Impact Scores determine the best hashtags for adventure travel.
Infographic explaining how higher Impact Scores determine the best hashtags for adventure travel.

The adventure hashtags that you choose to use should not only match your actual content.

You should also look at how effective the hashtag is.

Here at Tokenized, we’ve developed a metric that we like to call “Impact Score”.

It’s effectively a ratio between the number of posts that are using a given hashtag and the amount of search traffic that hashtag gets on a platform.

What the ratio tells us is how much of the search traffic will potentially see your content when you post it.

The higher the impact score of a particular hashtag, the more effective it will be.

That being said, it’s still important to keep an eye on the search traffic itself because even the most effective adventure hashtag is worthless if almost no one is searching for it.

The 50+ Best Adventure Hashtags

Infographic plotting the 5 most impactful hashtags for adventure travel in a chart.
Infographic plotting the 5 most impactful hashtags for adventure travel in a chart.

Now that we’ve got some of the theory out of the way, you’re probably wondering what the best adventure hashtags are.

The most important thing is that you keep it relevant.

So, if you’re going hiking or trekking then you should use hashtags that are very specific to that activity.

If you’re going white water rafting or mountain biking then your equipment will probably play a big role as well.

Just keep it as relevant as possible and try to stay away from overly generic ones.

Hashtag# of PostsMonthly Searches12M TrendImpact Score
Data table showing a list of the 50 best adventure hashtags ranked by their impact score.

Ready-to-Copy Adventure Hashtags for Instagram & TikTok

Generic Adventure Hashtags

#adventure #lifeofadventure #adventuretime #adventures #hikingadventures #mytripmyadventure #adventurethatislife #adventurer #adventureculture #adventureisoutthere #californiaadventure #adventuredog #adventureawaits #adventuretravel #newadventures #adventureseeker #outdooradventures

Hiking Hashtags

#hiking #hikingboots #hikingtrail #hikingshoes #hikingbackpack #hikinggear #hikingtrails #hikingclub #hikingupward #hikingadventures #hikingglacier #hikingtours #hikingday #hikinglife

Trekking Hashtags

#trekking #trekkingnepal #trekkingboots #trekkingbag #trekkingitalia #trekkingchile #trekkinglovers #trekkingbrasil #trekkingday #trekkinglife #trekkingindia #trekkingadventure #trekkingtime #trekkingargentina #trekkingperu #trekkingdiaries

Backpacker Hashtags

#backpacker #backpackering #backpackersworld #backpackergirls #backpackergoals #backpackingtents #backpackingfood #backpackingeurope #backpackinglight #backpackingsolo #backpackingtours #backpackingunited

White-Water Rafting Hashtags

#waterrafting #waterraftingadventure #waterraftingtrip #waterraftingbali #waterraftingcostarica #waterraftingadventures #waterraftingnewzealand #waterraftingday #whitewater #whitewaterrafting #whitewaterkayak #whitewaterexpress #whitewaterpark #whitewatercanoe #whitewaterrapids #whitewatertubing #whitewateradventure


Next time you go on an outdoor adventure and plan on sharing content on social media, make sure you’ve got the right set of adventure hashtags with you.

As much as it’s primarily about the experience, it would be a pity if you wasted the opportunity to give your photos and videos the exposure they deserve.

Remember, focus on relevant hashtags for outdoor activities and always pick those with a high Impact Score.

Here at Tokenized, we want to help you learn as much as possible about social media. We help you navigate the world of tech and the digitalization of our society at large, including the tokenization of assets and services.

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