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The Top 50+ Tourist Hashtags + Search Volume in 2023

Need some tourist hashtags for your next summer vacation overseas?

Perhaps you’ve decided that this year is the year you finally start working on your travel blogger profile on social media.

Well, look no further, because looked at every single sub-category in the travel space and have put together some of the very best tourist hashtags for aspiring travel bloggers.

In this guide, you’ll learn how hashtags for city trips differ from other travel hashtags as well as which ones give you the most bang for your buck.

Let’s get started.

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How Are Tourist Hashtags Different from Other Travel Hashtags?

While many popular travel hashtags have a tendency to veer into a style that is similar to motivational quotes, classic hashtags for tourism are usually dramatically different and far more focused on particular places in the world.

Infographic explaining how tourist hashtags are different from other travel hashtags.
Infographic explaining how tourist hashtags are different from other travel hashtags.

The travel blogging space has become quite diverse over the years.

Travel is no longer limited to the safe confines of going on a trip to an exciting city or visiting the coastline of a nearby country.

Whether you want to spend time a the beach of a remote island in Thailand or spend weeks trekking through the Andes mountains, there’s something for everyone.

However, there is something distinctly different about the classic form of travel where you discover the urban jungles of foreign countries.

Tourism, in the strictest sense of the word, is very different from other forms of travel.

As a classic tourist, your focus is on sightseeing, architecture, discovering restaurants and bars, and also spending quite a bit of money.

The most popular tourist hashtags are distinctly different from any other category.

You’ll notice that it is a lot more common to reference cities, countries, places, languages, and even food in tourist hashtags.

And despite the incredible diversity in choice, the actual tourist hashtags that are used by most people ironically mostly concentrate on the same set over and over again.

There’s a ton of opportunity for travel bloggers in diversifying their use of hashtags for tourism.

Key Points (tl;dr)
  • If you’re a travel blogger then you’ve probably gotten quite accustomed to simply using many of the most popular hashtags as well as those that you think are cool over and over again.
  • In most cases, unless you have a huge following, you’re wasting valuable space for hashtags that are actually relevant and will generate a lot more exposure than the ones you’re using right now.
  • Your primary objective on social media is to get the attention of the audience and the best way to do that is to avoid exposing yourself to unnecessary competition. However, when you use some of the most popular hashtags, that’s exactly what you are doing.
  • In order to increase the impact that your posts have, you should focus your efforts on highly contextual hashtags as well as those that have decent search volume with little competition. This will drive engagement, which in turn increases your following and will help you rank for more competitive hashtags as well.

Which Tourist Hashtags Are Most Effective?

The most effective hashtags for tourism fall into two categories. The first category includes hashtags that focus on describing the actual content and thereby increase its relevance to those searching for these specific keywords. The second category encompasses all hashtags that have an impactful ratio between search volume and competition.

Infographic explaining how higher Impact Scores determine the effectiveness of tourist hashtags.
Infographic explaining how higher Impact Scores determine the effectiveness of tourist hashtags.

There are 2 categories of hashtags for tourism that work particularly well but none of them include the most popular hashtags.

You see when you’re just starting out with travel blogging and you don’t have a large following, using extremely popular hashtags won’t get you anywhere.

Imagine thousands of people using the very same hashtags every single day.

How much screen time do you think your post will get if it doesn’t go viral (and it probably won’t)?

Not much, that’s for sure.

The top of the search results for any given hashtag is usually split into 2-3 categories.

One category covers the top posts (with most of the engagement), another one shows the most recent ones, and in the case of Instagram, there’s a dedicated tab for Reels.

You can pretty much forget landing in the top posts.

Getting some exposure in the “Recent” tab is possible, but not if there are thousands of posts a day.

So what should you do?

Well, instead of constantly going for the most popular tourist hashtags, you’re much better off focusing on those with less competition.

And as I mentioned earlier, there are 2 types of hashtags for tourism that have less competition.

The first category includes all sorts of descriptive hashtags that are not commonly used by travel bloggers but are highly relevant to the content of your post.

Engagement is driven by how contextual your content is to the audience.

The second category includes all tourist hashtags that have a good amount of monthly searches but aren’t being used by many people.

This ratio between market potential and competition is what we like to call the “Impact Score” of a hashtag.

Focus on the hashtags that have healthy search volume and a high impact score and watch your engagement go through the roof.

The 50+ Best Tourist Hashtags

Infographic plotting the 5 most impactful hashtags for tourism in a chart.
Infographic plotting the 5 most impactful hashtags for tourism in a chart.

So now that you’ve understood the importance of “Impact Score” when it comes to choosing the right hashtags for tourism, it’s time to check out our list.

Below you’ll find the top 50 tourist hashtags ranked by their Impact Scores.

The important thing is that you don’t just pick the one with the highest Impact Score but rather pick one that is highly relevant to the content of your post.

Hashtag# of PostsMonthly Searches12M TrendImpact Score
Data table showing the 50 best trip hashtags ranked by impact score and search volume.

Ready-to-Copy Tourist Hashtags for Instagram & TikTok

For those of you who aren’t interested in optimizing the relevancy of their Instagram and TikTok posts, we’ve got a few hashtag blocks that you can easily copy and paste.

These curated collections of hashtags for tourism are split into multiple sub-categories that are relevant in the travel blogging space.

#travel #traveltuesday #travelblog #travelblogger #familyvacation #grouptravel #vacation #holiday #traveling #airlines #traveler #city #europe #wanderer #roadtrip #tourist #tourism #trip #traveltips #explore #travelbug #hotels #travelusa #eurotrip #traveldiaries

European Vacation Hashtags

#europetravel #europe #travel #travelphotography #travelgram #vacations #italy #photography #traveltheworld #europetrip #travelblogger #france #wanderlust #photooftheday #architecture #europa #germany #beautifuldestinations #traveleurope #instatravel #travelling #italia #greece #spain #portugal #switzerland

City Trip Hashtags

#citytrip #travel #city #travelphotography #cityphotography #travelgram #architecture #europe #cityscape #instatravel #citylife #wanderlust #germany #photooftheday #streetphotography #picoftheday #cityview #italy #travelblogger #vacation #explore #trip #holland #traveltheworld
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Next time you go on a trip to a particular city or travel a new continent, make sure you’ve got good hashtags ready for your next post.

Remember that relevance tops almost everything and the very best tourist hashtags are those that aren’t just popular but also capture the essence of the moment and location.

Here at Tokenized, we want to help you learn as much as possible about social media. We help you navigate the world of tech and the digitalization of our society at large, including the tokenization of assets and services.

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