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Solved: Why You’re Getting 0 Views on TikTok in 2022

Are your videos only getting 0 views on TikTok?

Perhaps you recently changed something in your content strategy and now you’re faced with the same 0 views TikTok users keep complaining about?

Well, don’t worry, because you’re obviously not alone with this problem and in most cases, there are good reasons why your videos are getting zero views on TikTok.

In this guide, you’ll learn exactly what might be causing the problems and how to fix 0 views on TikTok.

Let’s get right to it.

Key Points (tl;dr)
  • TikTok has one of the most advanced AI-based algorithms of all social media platforms and it is incredibly effective at determining what sort of content drives the most engagement.
  • That being said, TikTok also has some of the strictest rules in terms of what sort of content you are allowed to post and what might get you shadow-banned on the platform.
  • Both these factors play a role in explaining why many users have experienced situations where their videos get zero or only very few views.
  • Here are 10 reasons why you might only have 0 views on TikTok:
    • Reason 1: Low Completion Rates
    • Reason 2: Low Engagement
    • Reason 3: Your Account is New
    • Reason 4: You’re Targeting Too Many Niches
    • Reason 5: You Posted Inappropriate Content
    • Reason 6: Your Video Contains Banned Items
    • Reason 7: You’re Using Copyrighted Material
    • Reason 8: You’re Using Multiple Accounts on one Phone
    • Reason 9: You’re Using a VPN
    • Reason 10: Your Video is Under Review

For a detailed overview of all 10 reasons why your TikTok video only has 0 views, PLEASE READ THE FULL ARTICLE.

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10 Reasons Why You’re Getting 0 Views on TikTok

TikTok’s social media platform runs on some of the most advanced AI algorithms in the world and its primary objective is to promote highly engaging content that is suitable for all ages. The platform employs very strict rules in terms of the type of content it allows and only pushes content users actually watch. Unengaging or inappropriate content simply isn’t displayed to anyone.

Infographic listing 10 reasons why you're getting 0 views on TikTok.
Infographic listing 10 reasons why you’re getting 0 views on TikTok.

Let’s face it. There’s nothing more annoying than investing tons of time and effort in a new TikTok video, only to see it get 0 views after an hour.

The TikTok 0 views glitch is one of the most common problems that users run into and pretty much everyone will experience it at some point.

The reason we call it a glitch is that it doesn’t really have any impact on your future videos.

It’s a problem that only affects the specific video you’re currently dealing with.

TikTok’s entire algorithm is fueled by data and it will continue to show your video as long as it continues to generate engagement.

So if your video is literally stuck at 0 views on TikTok, then something’s not right.

Let’s look at the top 10 reasons why you’re only getting 0 views on TikTok and how you can fix them.

Reason 1: Low Completion Rates

Infographic explaining why low completion rates of videos can lead to TikTok 0 views.
Infographic explaining why low completion rates of videos can lead to TikTok 0 views.

As I already explained earlier, TikTok’s algorithm uses massive amounts of data to determine which videos it will push.

It gets this data from the initial set of people that it shows the video.

There 2 main factors that determine this:

  • Completion Rate: How many people actually finish watching the video
  • Watch Time: How much time is spent on your vide overall
What to do?
  • Create content that is engaging and draws people in
  • Looped videos with identical beginning and endings can extend watch time
  • Tell a story that people want to hear
  • Keep videos to 15 seconds or less

Reason 2: Low Engagement

Infographic explaining why low engagement of videos can lead to 0 views TikTok.
Infographic explaining why low engagement of videos can lead to 0 views TikTok.

Another factor that goes into determining whether TikTok’s algorithm will continue to show a video is the engagement.

Typical engagement metrics include:

  • Follows
  • Likes / Hearts
  • Comments

And if these are too low, then you do run a risk of getting 0 views on TikTok.

What to do?
  • Try to integrate a “Call-to-Action” into your video
  • Spelling errors sometimes trigger people to comment
  • Semi-controversial content can stir up engagement

Reason 3: Your Account is New

Infographic explaining why new accounts often struggle with TikTok 0 views after an hour.
Infographic explaining why new accounts often struggle with TikTok 0 views after an hour.

Especially brand new accounts are very common among those that keep saying: “My TikTok has 0 views!”.

And that’s why new accounts very often have a lot more trouble getting their videos in front of people.

0 views on TikTok is actually a very common occurrence there.

That’s why it’s important to make sure that your account has some decent trust signals that suggest that it’s real.

What to do?
  • Watch a bunch of videos like a normal user
  • Like and comment on videos or follow accounts
  • Complete your profile with a picture and bio
  • Avoid uploading your first video straight away

Reason 4: You’re Targeting Too Many Niches

Infographic explaining why targeting too many niches can cause the TikTok 0 views glitch.
Infographic explaining why targeting too many niches can cause the TikTok 0 views glitch.

I’ve said it before and I’ll say it again: TikTok’s algorithm runs completely on data.

The primary objective of the algorithm is to increase engagement.

And once of the ways to ensure high engagement is by silo-ing people off into niches that they are actually interested in.

Every video is treated more or less the same, so just because you have videos about “Food” that got tons of views, it doesn’t mean you’ll have a headstart in the “Sports” niche.

In fact, you might just end up with 0 views on TikTok.

Engagement and views are at their highest when you serve very specific niches of interest.

What to do?
  • Your account should focus on a single niche (in the long run)
  • Try to create content for categories that TikTok’s algorithm knows:
    • Animals
    • Comedy
    • Travel
    • Food
    • Sports
    • Beauty & Style
    • Art
    • Gaming
    • Science & Education
    • Dance
    • DIY

Reason 5: You Posted Inappropriate Content

Infographic explaining why posting inappropriate content can cause 0 views on TikTok.
Infographic explaining why posting inappropriate content can cause 0 views on TikTok.

I really shouldn’t have to say this, but one of the main reasons a lot of people get 0 views on TikTok is because they are posting inappropriate stuff.

TikTok has very strict guidelines on what it considers appropriate and what not.

If you ignore this then there’s a real chance that you might get shadow-banned or banned altogether.

Also bear in mind that since TikTok is a Chinese company, you’re going to want to stay away from topics that may be considered sensitive in China.

If in doubt, check the community guidelines.

What to do?
  • If your video might offend someone, don’t upload it
  • Don’t use swear words or other profanity in your videos
  • Avoid the following topics:
    • Politics
    • Nudity and sexual content
    • Disinformation
    • Drugs
    • Hate speech and harassment
    • Generally anything offensive

Reason 6: Your Video Contains Banned Items

Infographic explaining why some videos get 0 views due to banned items.
Infographic explaining why some videos get 0 views due to banned items.

You may have heard that TikTok employs some of the most advanced artificial intelligence systems in the world.

Well, believe it or not, their AI is able to detect specific objects in your videos.

Some of those objects might be on their list of banned items and that’s why your videos might be getting 0 views on TikTok.

While this hasn’t been officially confirmed by TikTok, leaked company documents suggest there is a specific list.

What to do?
  • Re-record your video without the banned item
  • Here’s a list of the items that seem to be banned:
    • Naked doll
    • Drug-related items (e.g. bongs or vape pens)
    • Firearms and other weapons
    • Swimsuits or bikinis in on-swimming environments
    • Bows, Knives, Scissors
    • Swastikas and other Nazi memorabilia
    • Female nipples through clothes
    • Adult toys
    • Anything that promotes harmful websites

Reason 7: You’re Using Copyrighted Material

Infographic explaining that videos with copyrighted material may get zero views on TikTok.
Infographic explaining that videos with copyrighted material may get zero views on TikTok.

Another reason your video may be getting 0 views on TikTok is simply that it’s lacking audio.

You see, a very common problem with a lot of videos is that they contain copyrighted music and whenever TikTok detects this, the audio is automatically muted.

The same obviously applies to video material as well.

What to do?
  • Use audio from TikTok’s own library
  • Only use content that you have officially licensed
  • Create your own content

Reason 8: You’re Using Multiple Accounts on one Phone

Infographic explaining that using multiple accounts on the same phone can cause a TikTok 0 views glitch.
Infographic explaining that using multiple accounts on the same phone can cause a TikTok 0 views glitch.

There’s no official statement from TikTok’s side that this is an actual rule, but there seems to be a correlation here.

People who use the same phone for multiple accounts tend to report 0 views on TikTok more frequently than others.

I guess it all comes back to the fact that TikTok wants real users on their platform and not tons of fake ones.

I know there are various legitimate reasons to have multiple accounts, but try to stick to 1 account per phone.

What to do?
  • Only use 1 account per phone
  • Get another device if you really need to run 2 accounts
  • Inquire with TikTok directly about what the recommended approach is

Reason 9: You’re Using a VPN

Infographic explaining that VPNs may result in 0 views because TikTok doesn't like them.
Infographic explaining that VPNs may result in 0 views because TikTok doesn’t like them.

VPNs are a touchy subject in this space.

I totally get that people want their privacy and I also love to use VPNs in order to access some content in other countries.

While I’m not aware of any social media platforms banning you outright, a lot of them don’t like VPNs because there is a high correlation between bots and other illegitimate use.

However, the reason I see VPNs are a problem on TikTok is that it’s a Chinese company.

China doesn’t want Chinese people to see certain content from the US or Europe.

And most Westerners aren’t going to know what to do with Chinese videos.

So certain regions seem to be grouped together into content bubbles.

If you start using a VPN then chances are TikTok will detect them and you’ll end up with 0 views on TikTok.

What to do?
  • Don’t use a VPN on your main account and device
  • Seeing content from another country will require:
    • A new device or SIM card
    • A new account
    • Ideally a lesser-known VPN provider

Reason 10: Your Video is Under Review

Infographic explaining that videos can be under review for up to 48 hours or more.
Infographic explaining that videos can be under review for up to 48 hours or more.

This may sound a bit basic, but a lot of videos end up with 0 views on TikTok initially because they are under review.

And this might happen well before they are ever shown to any other users.

If you are hit by a review, it can take up to 48 hours or more.

What to do?
  • Try to share your video. If you can’t, then it’s under review.
  • If you can share it, then it’s not under review but might be suppressed for other reasons.

Conclusion

As you can see, there are many possible reasons why you may be getting 0 views on TikTok.

Not just initially but even after an hour or more.

The key thing is to know how to fix 0 views on TikTok and we hope this list helped you gain some insight.

Here at Tokenized, we want to help you learn as much as possible about social media. We help you navigate the world of tech and the digitalization of our society at large, including the tokenization of assets and services.

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